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PRODID:-//iMentiX//Creatives Course//EN
CALSCALE:GREGORIAN
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X-WR-CALNAME:iMentiX — Meta Creatives Course
BEGIN:VEVENT
UID:creatives-day01@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260615T080000
DTEND:20260615T083000
SUMMARY:iMentiX · Creatives · Day 1: The Great Inversion: creative is the
  last lever you own
DESCRIPTION:Day 1 of 20 · ~20 min.\nWhy creative is now the only lever wit
 h real human leverage.\n\nOpen the lesson: https://imentix.ai/courses/crea
 tives/lesson-01.html
URL:https://imentix.ai/courses/creatives/lesson-01.html
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DESCRIPTION:iMentiX · Creatives · Day 1
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BEGIN:VEVENT
UID:creatives-day02@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260616T080000
DTEND:20260616T083000
SUMMARY:iMentiX · Creatives · Day 2: Anatomy of a Meta ad: the surface ar
 ea of experimentation
DESCRIPTION:Day 2 of 20 · ~20 min.\nEvery variable you control — the voc
 abulary for everything after.\n\nOpen the lesson: https://imentix.ai/cours
 es/creatives/lesson-02.html
URL:https://imentix.ai/courses/creatives/lesson-02.html
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ACTION:DISPLAY
DESCRIPTION:iMentiX · Creatives · Day 2
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BEGIN:VEVENT
UID:creatives-day03@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260617T080000
DTEND:20260617T083000
SUMMARY:iMentiX · Creatives · Day 3: The 3-Second War: the creative score
 board
DESCRIPTION:Day 3 of 20 · ~20 min.\nHook\, hold\, CTR\, CVR — the metric
 s that diagnose creative.\n\nOpen the lesson: https://imentix.ai/courses/c
 reatives/lesson-03.html
URL:https://imentix.ai/courses/creatives/lesson-03.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Creatives · Day 3
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BEGIN:VEVENT
UID:creatives-day04@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260618T080000
DTEND:20260618T083000
SUMMARY:iMentiX · Creatives · Day 4: The Creative Genome: the tagging sys
 tem that makes learning possible
DESCRIPTION:Day 4 of 20 · ~20 min.\nThe 9-axis schema — you can't dissec
 t what you didn't label.\n\nOpen the lesson: https://imentix.ai/courses/cr
 eatives/lesson-04.html
URL:https://imentix.ai/courses/creatives/lesson-04.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Creatives · Day 4
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BEGIN:VEVENT
UID:creatives-day05@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260619T080000
DTEND:20260619T083000
SUMMARY:iMentiX · Creatives · Day 5: Explore vs Exploit: the two jobs of 
 a creative engine
DESCRIPTION:Day 5 of 20 · ~20 min.\nFind new winners vs milk proven ones. 
 + Week 1 module check.\n\nOpen the lesson: https://imentix.ai/courses/crea
 tives/lesson-05.html
URL:https://imentix.ai/courses/creatives/lesson-05.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Creatives · Day 5
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END:VEVENT
BEGIN:VEVENT
UID:creatives-day06@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260622T080000
DTEND:20260622T083000
SUMMARY:iMentiX · Creatives · Day 6: For What: the Big Idea behind the ad
DESCRIPTION:Day 6 of 20 · ~20 min.\nThe durable concept that spawns fifty 
 ads.\n\nOpen the lesson: https://imentix.ai/courses/creatives/lesson-06.ht
 ml
URL:https://imentix.ai/courses/creatives/lesson-06.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Creatives · Day 6
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BEGIN:VEVENT
UID:creatives-day07@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260623T080000
DTEND:20260623T083000
SUMMARY:iMentiX · Creatives · Day 7: For Whom: persona-led creative
DESCRIPTION:Day 7 of 20 · ~20 min.\nSame product\, different humans — ta
 rgeting through creative.\n\nOpen the lesson: https://imentix.ai/courses/c
 reatives/lesson-07.html
URL:https://imentix.ai/courses/creatives/lesson-07.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Creatives · Day 7
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END:VEVENT
BEGIN:VEVENT
UID:creatives-day08@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260624T080000
DTEND:20260624T083000
SUMMARY:iMentiX · Creatives · Day 8: The Message: angle × persona fit
DESCRIPTION:Day 8 of 20 · ~20 min.\nMatching the claim/emotion to the pers
 on.\n\nOpen the lesson: https://imentix.ai/courses/creatives/lesson-08.htm
 l
URL:https://imentix.ai/courses/creatives/lesson-08.html
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DESCRIPTION:iMentiX · Creatives · Day 8
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BEGIN:VEVENT
UID:creatives-day09@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260625T080000
DTEND:20260625T083000
SUMMARY:iMentiX · Creatives · Day 9: Visuals: Hi-fi vs Lo-fi treatment
DESCRIPTION:Day 9 of 20 · ~20 min.\nWhy 'worse' UGC often wins — and whe
 n polish does.\n\nOpen the lesson: https://imentix.ai/courses/creatives/le
 sson-09.html
URL:https://imentix.ai/courses/creatives/lesson-09.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Creatives · Day 9
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END:VEVENT
BEGIN:VEVENT
UID:creatives-day10@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260626T080000
DTEND:20260626T083000
SUMMARY:iMentiX · Creatives · Day 10: Formats & the Matrix: 1 idea → 50
  assets
DESCRIPTION:Day 10 of 20 · ~20 min.\nMultiply the layers deliberately. + W
 eek 2 module check.\n\nOpen the lesson: https://imentix.ai/courses/creativ
 es/lesson-10.html
URL:https://imentix.ai/courses/creatives/lesson-10.html
BEGIN:VALARM
TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Creatives · Day 10
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BEGIN:VEVENT
UID:creatives-day11@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260629T080000
DTEND:20260629T083000
SUMMARY:iMentiX · Creatives · Day 11: The modern creative tool stack: a m
 ap
DESCRIPTION:Day 11 of 20 · ~20 min.\nEight categories — a pipeline\, not
  a pile of tools.\n\nOpen the lesson: https://imentix.ai/courses/creatives
 /lesson-11.html
URL:https://imentix.ai/courses/creatives/lesson-11.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Creatives · Day 11
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END:VEVENT
BEGIN:VEVENT
UID:creatives-day12@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260630T080000
DTEND:20260630T083000
SUMMARY:iMentiX · Creatives · Day 12: Meta-native GenAI: Advantage+ Creat
 ive inside Ads Manager
DESCRIPTION:Day 12 of 20 · ~20 min.\nThe free power tools\, and when to al
 low vs lock each.\n\nOpen the lesson: https://imentix.ai/courses/creatives
 /lesson-12.html
URL:https://imentix.ai/courses/creatives/lesson-12.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Creatives · Day 12
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END:VEVENT
BEGIN:VEVENT
UID:creatives-day13@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260701T080000
DTEND:20260701T083000
SUMMARY:iMentiX · Creatives · Day 13: AI image generation for ads
DESCRIPTION:Day 13 of 20 · ~20 min.\nBriefing AI for on-brand\, ad-ready\,
  product-true images.\n\nOpen the lesson: https://imentix.ai/courses/creat
 ives/lesson-13.html
URL:https://imentix.ai/courses/creatives/lesson-13.html
BEGIN:VALARM
TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Creatives · Day 13
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END:VEVENT
BEGIN:VEVENT
UID:creatives-day14@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260702T080000
DTEND:20260702T083000
SUMMARY:iMentiX · Creatives · Day 14: AI video & UGC at scale
DESCRIPTION:Day 14 of 20 · ~20 min.\nScript → talking-creator variations
 \; b-roll by prompt.\n\nOpen the lesson: https://imentix.ai/courses/creati
 ves/lesson-14.html
URL:https://imentix.ai/courses/creatives/lesson-14.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Creatives · Day 14
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END:VEVENT
BEGIN:VEVENT
UID:creatives-day15@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260703T080000
DTEND:20260703T083000
SUMMARY:iMentiX · Creatives · Day 15: The Production Pipeline: Brief → 
 Batch → Ship
DESCRIPTION:Day 15 of 20 · ~20 min.\nA repeatable line that ships tagged\,
  QA'd batches. + Week 3 module check.\n\nOpen the lesson: https://imentix.
 ai/courses/creatives/lesson-15.html
URL:https://imentix.ai/courses/creatives/lesson-15.html
BEGIN:VALARM
TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Creatives · Day 15
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BEGIN:VEVENT
UID:creatives-day16@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260706T080000
DTEND:20260706T083000
SUMMARY:iMentiX · Creatives · Day 16: Launching for a clean read — and 
 defining 'winner'
DESCRIPTION:Day 16 of 20 · ~20 min.\nTest fairly\; define winners by the d
 eepest money event.\n\nOpen the lesson: https://imentix.ai/courses/creativ
 es/lesson-16.html
URL:https://imentix.ai/courses/creatives/lesson-16.html
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DESCRIPTION:iMentiX · Creatives · Day 16
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END:VEVENT
BEGIN:VEVENT
UID:creatives-day17@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260707T080000
DTEND:20260707T083000
SUMMARY:iMentiX · Creatives · Day 17: Dissecting winners into components
DESCRIPTION:Day 17 of 20 · ~20 min.\nDecompose winners to the element that
  actually drove them.\n\nOpen the lesson: https://imentix.ai/courses/creat
 ives/lesson-17.html
URL:https://imentix.ai/courses/creatives/lesson-17.html
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DESCRIPTION:iMentiX · Creatives · Day 17
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END:VEVENT
BEGIN:VEVENT
UID:creatives-day18@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260708T080000
DTEND:20260708T083000
SUMMARY:iMentiX · Creatives · Day 18: Closing the loop: insights → next
  brief
DESCRIPTION:Day 18 of 20 · ~20 min.\nThe Creative Memory — how every bat
 ch inherits all prior ones.\n\nOpen the lesson: https://imentix.ai/courses
 /creatives/lesson-18.html
URL:https://imentix.ai/courses/creatives/lesson-18.html
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ACTION:DISPLAY
DESCRIPTION:iMentiX · Creatives · Day 18
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END:VEVENT
BEGIN:VEVENT
UID:creatives-day19@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260709T080000
DTEND:20260709T083000
SUMMARY:iMentiX · Creatives · Day 19: Human in or out of the loop: autono
 my levels & guardrails
DESCRIPTION:Day 19 of 20 · ~20 min.\nL0→L3 and the rails that let you sa
 fely delegate.\n\nOpen the lesson: https://imentix.ai/courses/creatives/le
 sson-19.html
URL:https://imentix.ai/courses/creatives/lesson-19.html
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DESCRIPTION:iMentiX · Creatives · Day 19
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END:VEVENT
BEGIN:VEVENT
UID:creatives-day20@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260710T080000
DTEND:20260710T083000
SUMMARY:iMentiX · Creatives · Day 20: The Compounding Creative Engine
DESCRIPTION:Day 20 of 20 · ~20 min.\nThe whole system on a cadence. + Week
  4 module check.\n\nOpen the lesson: https://imentix.ai/courses/creatives/
 lesson-20.html
URL:https://imentix.ai/courses/creatives/lesson-20.html
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DESCRIPTION:iMentiX · Creatives · Day 20
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BEGIN:VEVENT
UID:creatives-final-exam@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260713T080000
DTEND:20260713T090000
SUMMARY:iMentiX · Creatives · Final exam & diploma
DESCRIPTION:15 questions · 80% to pass · pass unlocks your iMentiX diplom
 a.\n\nTake the exam: https://imentix.ai/courses/creatives/creatives-exam.h
 tml
URL:https://imentix.ai/courses/creatives/creatives-exam.html
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